“Most shoppers are unaware that upon entering a store they are presented with some 50,000 items. About 25,000 of those may constitute 5% the store's sales. For brands, Product of the Year is a huge benefit to getting out of that long tail and rising to the top”
Herb Sorensen TNS Scientific Advisor, Shopper
“There’s no better compliment than one that comes directly from consumers themselves. The American consumer has always been the number one factor driving our product innovations and this distinction reinforces that we are on the right track.”
Brand Manager, PUR Procter & Gamble (2009 US Winner)
"The POY seal has significantly helped us increase distribution"
Ed Uebele, Marketing Director, MARS Petcare (2010 US Winner)