“It is really helpful for consumers particularly in today’s economy and environment to have help in navigating so many of the different products that are out there.”
Group Product Director, Zyrtec (2009 US Winner)
"The sales of our new product line Giovanni Panzani increased 10 to 20 % depending on the product when we used the logo Voted Product Of The Year."
Panzani Marketing Manager (Italy)
“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers”
Colin Watts, Chief Innovation Officer, Walgreens (2010 Jury Chair)