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  • Testimonials

    Always Ultra Brand Manager

    "Product of the Year is a very strong endorsement for any product. We are extremely proud that Always Ultra was awarded Product of the Year in 2005 and have used the endorsement in TV copy, In-store POS, Direct Mail and Packaging."

    Always Ultra Brand Manager, Procter and Gamble (UK)

    Phil Lempert
, The Supermarket Guru

    "Our supermarkets have 45,000 products. The average American shopper spends only 22 minutes in the supermarket. They are looking for symbols that can really give them a safety net, something that their peers have said: 'This is a good product.' It’s all about social networking. Product of the Year is something you can trust and products that you want to buy."

    Phil Lempert
, The Supermarket Guru® and Consumer Expert

    Associate Brand Manager, MARS Petcare

    "In the first 3-6 months after winning POY we got 40 Million media impressions and got Target to carry a third SKU of the product"

    Associate Brand Manager, MARS Petcare (2010 US Winner)