"Being a Product of the Year winner in our category is very important because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "
Mike San Clemente Associate Brand Manager, MARS Petcare (2010 US Winner)
"Product of the Year is a very strong endorsement for any product. We are extremely proud that Always Ultra was awarded Product of the Year in 2005 and have used the endorsement in TV copy, In-store POS, Direct Mail and Packaging."
Always Ultra Brand Manager, Procter and Gamble (UK)
"The Product of the Year Symbol is going to help us differentiate from the hundreds other home cleaning products. The endorsement from 60,000 people is huge for us and will help us increase the believability of our promise."
David Miller Brand Manager, Pledge - SC Johnson (2010 US Winner)