“The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”
Director, Corporate Communications, Dr Pepper Snapple Group (2009 US Winner)
“It is really helpful for consumers particularly in today’s economy and environment to have help in navigating so many of the different products that are out there.”
Group Product Director, Zyrtec (2009 US Winner)
"Because they have been voted Product of the Year, these products will always be placed on the shelves where they can be seen at first sight, we will never place them too high or too low."
Europe Carrefour [French retailer], Marketing Manager
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