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  • Testimonials

    Herb Sorensen
 TNS Scientific Advisor

    “Most shoppers are unaware that upon entering a store they are presented with some 50,000 items. About 25,000 of those may constitute 5% the store's sales. For brands, Product of the Year is a huge benefit to getting out of that long tail and rising to the top”

    Herb Sorensen
 TNS Scientific Advisor, Shopper

    Mike San Clemente
 Associate Brand Manager, MARS Petcare

    "Being a Product of the Year winner in our category is very important
 because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "

    Mike San Clemente
 Associate Brand Manager, MARS Petcare (2010 US Winner)

    Always Ultra Brand Manager

    "Product of the Year is a very strong endorsement for any product. We are extremely proud that Always Ultra was awarded Product of the Year in 2005 and have used the endorsement in TV copy, In-store POS, Direct Mail and Packaging."

    Always Ultra Brand Manager, Procter and Gamble (UK)

  • POY LATEST NEWS

    POY in Press

    29 Products were awarded the Product of the Year 2011 Title this year.

    POY in Brand Wagon download pdf Press Release coming soon. Innovation Conference 27th September 2011. [slidepress gallery='india-press-2011']

    Read More »