"Our supermarkets have 45,000 products. The average American shopper spends only 22 minutes in the supermarket. They are looking for symbols that can really give them a safety net, something that their peers have said: 'This is a good product.' It’s all about social networking. Product of the Year is something you can trust and products that you want to buy."
Phil Lempert , The Supermarket Guru® and Consumer Expert
"In the first 3-6 months after winning POY we got 40 Million media impressions and got Target to carry a third SKU of the product"
Associate Brand Manager, MARS Petcare (2010 US Winner)
"Consumers have a lot of options and we're dedicated to bringing them the best. The Product of the Year seal on our packaging is a testament to this. It helps shoppers make an educated decision about a product they'll use for years."
Marketing Director SwimWays Corp.