"Being a Product of the Year winner in our category is very important because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "
Mike San Clemente Associate Brand Manager, MARS Petcare (2010 US Winner)
"It's a win all round for us and our customers. Being voted a winner by 60,000 consumers and then being able to put that message on the shelf gives us great credibility."
Neil Shah Brand Manager, SC Johnson Aircare (2010 US Winner)
"Consumers have a lot of options and we're dedicated to bringing them the best. The Product of the Year seal on our packaging is a testament to this. It helps shoppers make an educated decision about a product they'll use for years."
Marketing Director SwimWays Corp.
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