“Most shoppers are unaware that upon entering a store they are presented with some 50,000 items. About 25,000 of those may constitute 5% the store's sales. For brands, Product of the Year is a huge benefit to getting out of that long tail and rising to the top”
Herb Sorensen TNS Scientific Advisor, Shopper
“It is really helpful for consumers particularly in today’s economy and environment to have help in navigating so many of the different products that are out there.”
Group Product Director, Zyrtec (2009 US Winner)
"Being voted Product of the Year helped us tremendously in getting unprecedented attention and coverage from media in the beauty industry."
Natalie Banks Marketing Director, Wella (2009 US Winner)
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