"Being voted Product of the Year helped us tremendously in getting unprecedented attention and coverage from media in the beauty industry."
Natalie Banks Marketing Director, Wella (2009 US Winner)
"Our supermarkets have 45,000 products. The average American shopper spends only 22 minutes in the supermarket. They are looking for symbols that can really give them a safety net, something that their peers have said: 'This is a good product.' It’s all about social networking. Product of the Year is something you can trust and products that you want to buy."
Phil Lempert , The Supermarket Guru® and Consumer Expert
"The logo has been an important factor in the 15% sales increase of the new range of toothpastes."
Colgate Toothpastes, Group Manager (France)