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  • Testimonials

    Herb Sorensen
 TNS Scientific Advisor

    “Most shoppers are unaware that upon entering a store they are presented with some 50,000 items. About 25,000 of those may constitute 5% the store's sales. For brands, Product of the Year is a huge benefit to getting out of that long tail and rising to the top”

    Herb Sorensen
 TNS Scientific Advisor, Shopper

    Associate Brand Manager, MARS Petcare

    "In the first 3-6 months after winning POY we got 40 Million media impressions and got Target to carry a third SKU of the product"

    Associate Brand Manager, MARS Petcare (2010 US Winner)

    Bourgeois Makeup, Marketing Manager

    "Our sales have increased 60% when the packaging showed the logo Voted Product Of The Year."

    Bourgeois Makeup, Marketing Manager (UK)