A few quotes from POY winners and retailers in the US and Europe.
- Colin Watts, Walgreens
“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers”
Colin Watts, Chief Innovation Officer, Walgreens (2010 Jury Chair)
- Ed Uebele, Marketing Director, MARS Petcare
"The POY seal has significantly helped us increase distribution"
Ed Uebele, Marketing Director, MARS Petcare (2010 US Winner)
- Associate Brand Manager, MARS Petcare
"In the first 3-6 months after winning POY we got 40 Million media impressions and got Target to carry a third SKU of the product"
Associate Brand Manager, MARS Petcare (2010 US Winner)
- Natalie Banks
Marketing Director, Wella
"Being voted Product of the Year helped us tremendously in getting unprecedented attention and coverage from media in the beauty industry."
Natalie Banks Marketing Director, Wella (2009 US Winner)
- Neil Shah
Brand Manager, SC Johnson Aircare
"It's a win all round for us and our customers. Being voted a winner by 60,000 consumers and then being able to put that message on the shelf gives us great credibility."
Neil Shah Brand Manager, SC Johnson Aircare (2010 US Winner)
- Mike San Clemente
Associate Brand Manager, MARS Petcare
"Being a Product of the Year winner in our category is very important because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "
Mike San Clemente Associate Brand Manager, MARS Petcare (2010 US Winner)
- David Miller
Brand Manager, Pledge
"The Product of the Year Symbol is going to help us differentiate from the hundreds other home cleaning products. The endorsement from 60,000 people is huge for us and will help us increase the believability of our promise."
David Miller Brand Manager, Pledge - SC Johnson (2010 US Winner)
- Phil Lempert
, The Supermarket Guru
"Our supermarkets have 45,000 products. The average American shopper spends only 22 minutes in the supermarket. They are looking for symbols that can really give them a safety net, something that their peers have said: 'This is a good product.' It’s all about social networking. Product of the Year is something you can trust and products that you want to buy."
Phil Lempert , The Supermarket Guru® and Consumer Expert
- Herb Sorensen
TNS Scientific Advisor
“Most shoppers are unaware that upon entering a store they are presented with some 50,000 items. About 25,000 of those may constitute 5% the store's sales. For brands, Product of the Year is a huge benefit to getting out of that long tail and rising to the top”
Herb Sorensen TNS Scientific Advisor, Shopper
- Director, Corporate Communications,
Dr Pepper Snapple Group
“The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”
Director, Corporate Communications, Dr Pepper Snapple Group (2009 US Winner)
- Brand Manager, PUR
“There’s no better compliment than one that comes directly from consumers themselves. The American consumer has always been the number one factor driving our product innovations and this distinction reinforces that we are on the right track.”
Brand Manager, PUR Procter & Gamble (2009 US Winner)
- Group Product Director, Zyrtec
“It is really helpful for consumers particularly in today’s economy and environment to have help in navigating so many of the different products that are out there.”
Group Product Director, Zyrtec (2009 US Winner)
- Marketing Director SwimWays Corp
"Consumers have a lot of options and we're dedicated to bringing them the best. The Product of the Year seal on our packaging is a testament to this. It helps shoppers make an educated decision about a product they'll use for years."
Marketing Director SwimWays Corp.
- Always Ultra Brand Manager
"Product of the Year is a very strong endorsement for any product. We are extremely proud that Always Ultra was awarded Product of the Year in 2005 and have used the endorsement in TV copy, In-store POS, Direct Mail and Packaging."
Always Ultra Brand Manager, Procter and Gamble (UK)
- Bourgeois Makeup, Marketing Manager
"Our sales have increased 60% when the packaging showed the logo Voted Product Of The Year."
Bourgeois Makeup, Marketing Manager (UK)
- Panzani Marketing Manager
"The sales of our new product line Giovanni Panzani increased 10 to 20 % depending on the product when we used the logo Voted Product Of The Year."
Panzani Marketing Manager (Italy)
- Colgate Toothpastes, Group Manager
"The logo has been an important factor in the 15% sales increase of the new range of toothpastes."
Colgate Toothpastes, Group Manager (France)
- Europe Carrefour [French retailer], Marketing Manager
"Because they have been voted Product of the Year, these products will always be placed on the shelves where they can be seen at first sight, we will never place them too high or too low."
Europe Carrefour [French retailer], Marketing Manager
- Colin Watts, Walgreens