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“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers” Colin Watts, Chief Innovation Officer, Walgreens (2010 Jury Chair)

“The POY seal has significantly helped us increase distribution” Ed Uebele, Marketing Director, MARS Petcare (2010 US Winner)

“In the first 3-6 months after winning POY we got 40 Million media impressions and got Target to carry a third SKU of the product” Associate Brand Manager, MARS Petcare (2010 US Winner)

“Being voted Product of the Year helped us tremendously in getting unprecedented attention and coverage from media in the beauty industry.” Natalie Banks 
Marketing Director, Wella (2009 US Winner)

“It’s a win all round for us and our customers. Being voted a winner by 60,000 consumers and then being able to put that message on the shelf gives us great credibility.” Neil Shah 
Brand Manager, SC Johnson Aircare (2010 … Continue reading →

“Being a Product of the Year winner in our category is very important
 because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify … Continue reading →

“The Product of the Year Symbol is going to help us differentiate from the 
hundreds other home cleaning products. The endorsement from 60,000 
people is huge for us and will help us increase the believability of our 
promise.” David Miller … Continue reading →

“Our supermarkets have 45,000 products. The average American shopper spends only 22 minutes in the supermarket. They are looking for symbols that can really give them a safety net, something that their peers have said: ‘This is a good product.’ … Continue reading →

“Most shoppers are unaware that upon entering a store they are presented with some 50,000 items. About 25,000 of those may constitute 5% the store’s sales. For brands, Product of the Year is a huge benefit to getting out of … Continue reading →

“The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take … Continue reading →