What is Product of the Year?
How is Product of the Year different from other awards?
100% Consumer-Voted. There are no experts or lab coats involved. Products are voted on entirely by a nationally representative sample of Indian consumers.
100% Independent. The competing products have no other interest in being included other than to put their product to the test of consumers. There are no advertising discounts or packaged deals that often come with magazine awards.
100% Transparent. Brands can participate only if they enter and once a brand wins, the award is theirs to use. We don’t “nominate” brands or ask for a percentage of their sales if they win.
What makes the Product of the Year Award so incredible?
Over the past three decades, POY has gained unquestionable credibility thanks to the following attributes:
Focus on Innovation. POY exists to help guide shoppers to the best new innovative products as determined by consumers just like them. For winning products, this is not only an acknowledgment for innovation in the eyes of the industry but a proven ROI tool.
Nationally Representative. Pan India consumers are independently recruited by Nielsen to represent the national grocery shopping population. These people are not affiliated with magazine subscriptions and are 100% bias-free.
30 Years of History. Founded 30 years ago in France, Product of the Year has long been the standard of consumer confidence around the world.
Over 35 Countries. POY is a powerful concept that works in every market. Over the past three decades, we’ve grown to over 40 countries and are still growing.
Research. Our research partner Nielsen conducts a study with a representative sample of the Indian population – therefore reflecting the opinions of the nation rather than a group of subscribers to one magazine or volunteers.
What kind of products qualify?
If you have a great product, it doesn’t matter if it’s been out almost the full year or is just about to launch.
If you’re not sure, give us a call and we can help figure out if you should be entering.
How do you define innovation?
How are the winners determined?
Can I enter more than one product?
When can I enter?
What are the categories?
We work with Independent Research Agency Nielsen to make sure only comparable products compete with each other and there are never less than two products in a category.
How much does it cost?
If your product is voted Product of the Year, there is a winner fee of Rs. 18 lacs + GST that allows promoting the win and using our logo in any type of media for two years. Should you choose to use the logo only for the first year, then the fee applicable will be Rs. 10 lacs + GST.
What are the benefits of winning?
At the very least, all winners are guaranteed the following:
- Use of the award seal on any communications for two full years.
- All finalists receive Nielsen research report regardless of the outcome.
On top of that, being able to use the seal allows you to:
- Use it in consumer-facing marketing campaigns to drive trial.
- Use it in PR outreach as “new” news to secure media coverage.
- Use it with the sales force and retail partners to increase visibility and distribution.
- Use it in industry relations to support your company’s reputation for innovation.
- Use it internally to boost morale and set example.
When was Product of the Year founded?
Does Product of the Year exist in other countries?
Who can I contact for additional information?
You may contact us with any questions at (+91 22) 4004 6397/98.
We are currently accepting entries for products that were launched since 1st January 2017.
For more information on the process and entry procedure, contact Mahesh Gupta, at email@example.com.