About Product of the Year

Product of the Year is the world’s largest consumer-voted award for product innovation. It is an Internationally Recognized Certification that celebrates and rewards the best innovations in consumer products and services.

Established 29 years ago in France, POY currently operates in 42 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.

Product of the Year is being sought to create a stronger differentiator in the market resulting in increase of sales and brand scores. It is the consumer’s choice – an independent validation that is driving shoppers faster to try out the product than other marketing tools.

It is an independent process that allows the consumers to evaluate new product offerings. The Voting is done by the Consumers. Thousands and Thousands of discerning shoppers like you, across India, evaluate the innovations in a face-to-face consumer survey conducted by Nielsen and choose only the best as “Product of the Year”.  It is the largest survey on consumer innovation in India – over 7000 consumers across 24 markets! In just 9 years, Product of the Year has become a very powerful and impactful marketing tool that supports Marketers in their effort to raise the benchmark of Innovation.

Over 91% shoppers like you state that the “Product of the Year” label helps them select a new product in the crowded market better.  It is a shopper’s recommendation, independent and unbiased.  83% consumers like you have said that they are more likely to try a product which has been voted “Product of the Year”.

Some of the most eminent brands that have been participating over the years across various countries are Unilever, Nestle, L’Oreal, Procter & Gamble, Reckitt Benckiser, Johnson & Johnson, Danone, Heinz and Kingsmill Bread, Nokia, Philips, Samsung, etc. for innovations from product to packaging and anything that results in a key consumer benefit, resulting in an average sales increase of over 20% and in some case even 135%!

We are proud to have Nielsen India as our Research Affiliate, Zee Business as our Media Presenter, DNA as our Print Partner and Future Group as OOH Partner.

Product of the Year Award 2016 announced!

The Product of the Year 2016 Winners were announced on 19th March 2016 at Blue Frog, Lower Parel, Mumbai at a glittering event. Guests included Industry captains amongst the participating and winning companies. Congratulations to our 2016 Winners!

The Product of the Year 2016 Winners get to use the Title for 1 year on all advertising and media communications from April 1, 2016 to March 31, 2017.

The heightened activity of the winners in our 9th year bears testimony to the results it brings – an uplift in the sales of the winning products.

The Product of the Year 2017 Entries/Nominations are now open, and the winners will use the POY 2017 Title from April 1, 2017 to March 31, 2018.

Comments are closed.